Qiddiya
Qiddiya is, by any definition, world’s most iconic project. By putting Play at the centre of our lives, Qiddiya will enable the world to better connect, create, learn, perform, escape and thrive - leading to more fulfilling lives.
Placemaking and destination brands help define cities, elevate regions and create purpose to places. We have worked with every partner across every component to build and bring to life strong identities for places that connect heart and mind, attracting both people and investment.
Real estate is crucial to placemaking and destination branding. From the Armani Residences at the Burj Khalifa to The Dorchester Collection, Four Seasons or Ritz Carlton, we view luxury branded residences as defining components for experiences that help put a destination on the map.
As destination anchors within a city or region, hospitality and mixed-use establishments drive the economics of a place. So, from hotels and retail destinations, like Great Scotland Yard and The Galleria, to large-scale integrated community developments such as Downtown Dubai, Marina Di Ventimiglia, and New Murabba, we deliver ambitious brands of all shapes and sizes.
We partner with governments and municipalities to create infrastructure frameworks for destination brands to sit within. Whether it’s helping the likes of a police force and a research institution, or assisting with urban regeneration destinations, we collaborate on a range of public and private projects from businesses, to banks, airports, utilities and transport.
Qiddiya is, by any definition, world’s most iconic project. By putting Play at the centre of our lives, Qiddiya will enable the world to better connect, create, learn, perform, escape and thrive - leading to more fulfilling lives.
Following our work with the Marina Development Corporation, bringing to life ‘the Art of Mediterranean Living’ through their first regeneration project and destination; ‘Marina di Ventimiglia’, Brash was asked to extend its approach and brand development work to include a new seaside destination located at the Marina di Pisa.
If you’d like to talk about a project or find out how we can help you, get in touch
Who we work with
Governments
Municipalities
Investors
Advisors
Culture specialists
Masterplanners
Architects
Interior designers
Landscape architects
Developers
Creatives
Production specialists
Market Intelligence
Iconic Destinations.
London’s most premium and unique residences. A one-of-a-kind residential landmark rich in craft and provenance, 1 Mayfair brings together the grandest styles and the greatest visionaries to deliver a legacy project for a world-class developer.