Blog / News & Insight

Deira Enrichment Project

A significant milestone for Deira Enrichment Project, as five of the 20 districts in Phase One open to the public this summer. Working with Investment Corporation of Dubai, we proactively repositioned this scheme away from normal ‘development’ concepts, innovatively reframing it as a programme of enrichment for one of Dubai’s oldest districts, and a celebration of Deira’s role in the past, present and future of the city. Great to see progress forging ahead: Phase One covers 55.7 hectares, and features shops, offices and residential apartments.

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The Unforgettable Barkli Residences

Even during lockdown, the global synergies that underpin our business have continued to thrive. For example, we’ve been busy branding an incredible residential project in London; the most expensive property the city’s ever seen. We worked with the architect on that scheme, New York’s Robert Stern, previously – on the unforgettable Barkli Residences towers in Moscow. And right now we’re about to start work on another super-prime Moscow development… Proof that connections continue to make the world go round, no matter what happens.

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MAIA- A place to truly admire

It’s great to see green shoots of recovery in the tourism and hospitality sector. Like many others, we’ve spent lockdown daydreaming a destination wish list – and Maia Luxury Resort & Spa in the Seychelles is definitely on ours. In fact, it was exactly six years ago this week we workshopped the new customer experience strategy with the Maia team, a project that’s gone from strength to strength ever since. Just before Covid-19, Maia was named one of the world’s Top 25 Secret Hideaways by Condé Nast Traveller – a deserved accolade, though now we’re worried it’s on everyone’s post-lockdown wish list…

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Blog / News & Insight

Lusail City project has just launched

Another positive step forward, this time in Qatar. The public website for the 38km2 Lusail City project has just launched; a major milestone that reflects the country’s growing return to ‘all systems go’. This project – which includes a stadium set to host the World Cup 2022 opening ceremony – was worked on by our London team during 2018–19, and we’re delighted to see it progressing so well.

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La Dolce Vita Redefined

When one of the world’s best-performing private equity groups came to us with a vision for a world-class integrated residential and wellness destination, we were able to help on two fronts.

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Blog / News & Insight

BRASH TURNS 13

Brash turns 13 this week. We began on May 2007.

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What will creativity be like in the post-Covid 19 world?

How might our creative inspirations, approaches and ambition change – as individuals, organisations and society? To debate this topic, our Founder and CEO John Brash recently joined a discussion panel hosted by the Canadian Business Council in Dubai.

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Dubai Police: honouring a vision, even in a crisis

For many brands, Covid-19 has meant fundamentally changing who they are.

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How are brands positioning themselves in the Covid-19 environment?

Our strategic partner Oxford Business Group has been tracking how the most promising markets across Africa, the Middle East, Asia and Latin America are being affected by the Covid-19 pandemic, and what actions governments and private businesses are taking to mitigate challenges and ensure their long-term growth story continues.

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Blog / News & Insight

ANOTHER PROOFPOINT FOR DUBAI’S PIONEERING SPIRIT; ONE ZA’ABEEL

A new destination characterized and unified through world’s largest cantilever; The Link. Beyond its breathtaking and unrivaled 360 views of the city, it houses an iconic mixed-use luxury lifestyle community strategically positioned between the old and new business districts of Dubai.

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