People

WE ARE FIERCELY INDEPENDENT, PERSONAL, BRAVE AND SHARP

Our team of talent stands united, driven by a shared purpose and common set of beliefs which act as a guiding force for our brand identity and culture.

This is one of the reasons we created our own intricate tartan, a woven tapestry of what it means to be Brash. It is a constant reminder of our Scottish heritage, whilst acting as rallying flag for our future. Recognising the foundations of our identity and spirit, the Brash tartan is an energetic mix of London pillar-box red and Scottish tartan blue, illustrating passion, bravery and trust.

We are in the position we are today because we appreciate the importance of keeping the history and legacy of Brash alive. We understand that our clients constantly face the challenge of credibility – and so we build their brands, and ours, around cornerstones of integrity and authenticity.

 

 

John Brash FOUNDER & CEO

Guillaume Cocken HEAD OF BUSINESS DEVELOPMENT

John Brash FOUNDER & CEO

Brash is the result of John’s vision to establish a creative consultancy with a more personal and bespoke way of doing business. He founded Brash in May 2007 and has built a handpicked team of talent who share his vision.

John is not your typical CEO, but then Brash is not a typical brand consultancy. Everyday John and his team try and find creative and unconventional ways to help clients identify and realise opportunities for growth. A natural entrepreneur, John is tireless in his enthusiasm and curiosity. His optimistic nature, his genuine interest in clients and their business has played a significant role in cementing our strong reputation in the market. Brash is authentic and agile, our independence will enable us to stay ‘Brash’ and relevant.

“Brash is a people business. We do our best work with ambitious clients whose personal approach drives their business. People who are driven by a clear vision, on a genuine mission, and with strong values. People determined to make an impact. Just like us.”

You can know more about John here: https://www.linkedin.com/in/johnbrash/

Back to Bios
x

Guillaume Cocken HEAD OF BUSINESS DEVELOPMENT

Working across both the London and Dubai offices, Guillaume is instrumental in developing and implementing our growth strategies, building and retaining strong relationships with clients and overseeing the quality of our creative solutions.

With over 10-years’ in the creative industry, Guillaume brings an eclectic mix of experiences, having worked across a number of disciplines, markets and sectors – most notably real estate, luxury and automotive – holding key relationships with global organizations, international developers, hospitality groups, UHNWIs and sovereign wealth funds. It enables him to think big, whilst appreciating the dynamics, realities and practicalities of different markets and business cultures.

Being Brash comes easy. Once a competitive rugby player, Guillaume still lives by the rules of teamwork, respect, enjoyment, discipline and fairness. His insights, pragmatism, collaborative nature and sense of humour make him a great partner and invaluable member of the Brash Senior team.

Back to Bios
x

Gary O’Kelly HEAD OF CREATIVE

Roger Gray HEAD OF STRATEGY

Gary O’Kelly HEAD OF CREATIVE

Gary O’Kelly joined Brash in Dubai at the end of 2007 and has been responsible for creating some of the regions most recognised work.

Gary’s work stretches across multiple sectors such as real estate, telecoms, government, infrastructure, environment, finance, retail and hospitality. Gary can also pull from a tapestry of international experience, as he has worked on brands across the globe, including UK, Australia, USA, South Africa, India, China, Malaysia, Jordan, Lebanon, Oman, Bahrain and UAE.

As the Creative Director at Brash, Gary drives creative experiences, leading an energetic, dynamic team that is well versed in bringing ideas and strategic thinking to life. His passion for brands continue to create award winning work. Projects such as Burj Khalifa, Emaar, Etihad Rail, dnata, Averda, Gama Aviation, Kochi Metro and more recently ENOC and Dubai Police rebrands.

Back to Bios
x

Roger Gray HEAD OF STRATEGY

Based in Dubai, Roger heads up our global strategic offering. With over 20 years experience having started his career in London as a designer and brand creative, Roger is now a successful senior brand consultant.

With a First Class degree in Design, and extensive experience as a copywriter, Roger’s strength lies in bridging the gap: between deep strategic thinking, insight and analysis; and simple yet powerful articulations and creative executions. Alongside writing strategic thought pieces, Roger is renowned for his insightful, creative brand work, and has been recognised with a number of high profile award wins for brand strategy projects.

Now, Roger is the Global Head of Strategy at Brash, and continues to instil upon his team the values that he has gained over an extensive career.

Back to Bios
x

Dan Kohn HEAD OF CREATIVE TECH

Rose Hilhorst HEAD OF CULTURE

Dan Kohn HEAD OF CREATIVE TECH

Dan has over 15 years experience in VFX, technology and film and is helping to define the path we take as a business of creativity married with technology.

His diverse CV includes a 1st class honours degree in Artificial Intelligence, a career as a VFX artist and Directorships in several successful creative businesses. This experience gives him a unique understanding of how and when to use technology and film to create maximum impact.

Dan’s passion is to find better ways of telling stories and conveying emotion. He understands that technology should be used to serve content and enhance customer experiences and never simply for the ‘sake of it’. This broad width and depth of experience in technical and creative gives him a unique 360 view of clients projects.

“I’m fortunate that many clients come to Brash because they want to do something different. From a film and technology standpoint, it means we constantly get to explore new ideas and create exciting new work.”

Back to Bios
x

Rose Hilhorst HEAD OF CULTURE

Rose has worked in the industry for nearly 3 decades and has substantial experience in brand strategy and cultural change. Early on in her career she got introduced to John, and something changed. Work became inspiring, fun and rewarding. In the years that followed, Rose and John have partnered intensively, creating memorable and iconic brands around the globe. They share a belief and energy that makes collaboration intuitive, with remarkable results. Since joining Brash in 2008, Rose has witnessed how the Brash spirit has positively touched and truly inspired many clients, colleagues and partners. It is her responsibility to preserve Brash’s spirit and attract the right talent to grow the business.

Back to Bios
x