INSIGHT

We understood that this service would act as the cornerstone of KSA’s development into a mature economy, and high levels of uptake would be crucial for the country’s future.

Understanding the stages of the experience (information, interaction, transaction, integration, participation) informed the role and scope of the brand, enabling us to not only connect but also accurately reflect Absher’s future forward strategy.

IDEA

To provoke trial and maintain high usage, the experience had to be highly intuitive and engaging. Hence, our efforts had been entirely focused on an optimal hassle-free user experience that would facilitate participation and generate quality content.