Brand Strategy, Name, Brand Identity, Creative Technology…

Sydney, Australia

The most cosmopolitan residential destination in the southern hemisphere


We learnt that the Australian real estate market was undergoing significant shifts.

Over the past five years, the Ultra High Net Worth buyer had become more discerning and globalised whilst the competitive landscape had sprung up with premium developments such as Barangaroo, using starchitecture to inspire buyers but compromising on the integrity and beauty of one of the greatest cities of the world.


Brash had to change the conversation. We leveraged Wanda’s global expertise and credentials to bring out the best in Sydney. ‘Globally inspired, Sydney made’, was the idea that was set up to showcase the very best of a world-class city – playing to a reborn sense of pride, whilst reinforcing Wanda as an absolute force of authority within the market.


Having been neglected for a long time, the $3 billion redevelopment of Circular Quay is already viewed as a significant piece of Sydney’s upgrade programme; a gateway destination that is cutting-edge in what it offers; from state-of-the-art technology to new-look food arcades, all environmentally sustainable.