OXFORD BUSINESS GROUP
Brand Strategy, Content, Film, Campaigns…

London, UK

A Market intelligence leader at the frontier of mapping new waves of emerging economies 

 

INSIGHTS

On our mission to maximise business impact, Brash found the perfect partner in OBG. A meeting of minds, passions and business culture quickly led to the formation of a solid long-term strategic partnership, back in 2007. Our unique insights are fuelled and validated by OBG’s profound research, on-the ground intelligence and analytical data.

Founded as a Research Publishing firm by Oxford graduates and originally based in the university town, the Group now publishes authoritative reports and online economic briefings around the world from its offices in Istanbul, Berlin, Dubai and London, and a network of local bureaus in the countries in which it operates.

The global economic landscape is quickly changing. OBG has been at the frontier of mapping new waves of emerging economies since 1994, and its services have proven to be invaluable to businesses that are ambitious and keen to innovate and grow. Today, OBG operates in many of the world's fastest growing markets, offering internationally acclaimed intelligence on regions that are shaping the future balance of economic power.

Founded as a Research Publishing firm by Oxford graduates and originally based in the university town, the Group now publishes authoritative reports and online economic briefings around the world from its offices in Istanbul, Berlin, Dubai and London, and a network of local bureaus in the countries in which it operates.

IDEA

With OBG reports and research regularly cited in the Financial Times, BBC, the Economist and other leading media, it was time to acknowledge and reinforce its authority and phenomenal reputation. A brand would help distill their narrative, take ownership of their internationally acclaimed reputation and position OBG as The Global Leader in Business Intelligence.

We focussed on developing their business ecosystem further strengthening OBG’s authoritative voice, enabling collaboration with leading partners in its key markets. With this in mind, Brash delivered an award-winning strategy and brand, further improving the quality and accessibility of its communication; strategically driven, objective and insightful research and analyses.

IMPACT

OBG provides business intelligence to its subscribers through multiple platforms: Economic News and Views, OBG Business Barometer - CEO Survey, Roundtables and conferences, Global Platform - exclusive video interviews, The Report publications and its Consultancy division.

Brash has created a unique brand expression, a tone of voice and campaign concepts that confidently stand out matching OBG’s world class reputation. As brand guardians we help ensure the brand is delivered consistently and coherently across all platforms, ensuring maximum impact across markets. As the strategic partnership enters its second decade with new programmes and initiatives, both companies are working on a joint market and business approach to mutually strengthen and compliment their services.