Insight
Abu Dhabi Airports Company (ADAC) approached Brash to reset the brand and create a story and design identity that represents the inner workings and acumen of the business. Abu Dhabi Airports as it is now known, needed to reinforce its scale and adept ability to manage multiple airports and ensure its brand is ready to grow with it.

 

Idea
With the incredible upcoming launch of Mid Terminal Building Abu Dhabi, with its stunning beauty, scale and offering, ADA’s flagship airport is a celebration of the history and culture of the Emirate. A world class eco-system offering remarkable experiences for its customers. Leveraging its brand beliefs to be collaborative, committed and exceptional, ADA is now a performance driven, innovative and creative brand and future ready.

 

Impact
Our brand positioning and experience map became the project’s ‘north star’ as it moved forward, giving everyone a uniting theme to work towards and be inspired by.

Interior view of a modern glass dome ceiling with a geometric steel lattice structure, looking upward toward a bright blue sky.
Exhibition booth featuring large curved illuminated blue sculptural elements in a spacious indoor event hall with seating and displays.
Tablet and smartphone displaying a sleek website interface with the headline “Global Excellence” over a modern architectural background.
Set of minimal blue line icons representing aviation and services, including airplane, location pin, booking, payment, and calendar symbols.
Exterior of a contemporary building with patterned facade panels, arched windows, and Abu Dhabi Airports branding, with a car parked outside.
Branded informational sign for Abu Dhabi Airports describing a world-class system, with a blurred figure walking past in the foreground.