Insight
As Abu Dhabi’s new Central Business District, Al Maryah is redefining the future of work, leisure, and living. Designed as a city within a city, it serves as a dynamic lifestyle destination for the Global Market, blending commercial, residential, healthcare, retail, entertainment, dining, and hospitality all in one seamless ecosystem. Al Maryah is not just a place—it’s a connected, integrated environment where business and community converge, offering a compelling experience for locals, nationals, tenants, and visitors alike, both physically
and digitally.
Idea
Brash’s challenge was to create a brand that captured the multifaceted essence of Maryah Island, ensuring it could fully embody the 24/7 vision. The brand now places its financial focus at the forefront, positioning Maryah Island as “a thriving community built on the world’s newest International Financial Centre.” It serves as a catalyst for a dynamic environment where business, residential living, and retail and family entertainment are seamlessly integrated, creating a true sense of place.
Impact
Since its brand reveal and the launch of its vision in 2012, Al Maryah Island has become a compelling lifestyle brand, embodying the region’s newest and most advanced financial centre. The brand has enhanced its credibility, recognition, and emotional connection with the audience, fostering a strong sense of ownership.
