Insight
The first step was establishing the Chelsea Barracks brand name. Despite earlier controversy, Brash’s insights showed that the site’s positive heritage would outweigh the negatives in the long run. Brash built a luxury brand around the ‘Chelsea Barracks’ name to capture the essence of the site’s illustrious past and future legacy. Positioned the brand “London Reborn.”
Idea
BRASH mapped out every detail of the customer journey to create a brand celebrating history, culture, and craftsmanship, resulting in an immersive experience engaging all senses. The concept balanced tradition and modernity, aligning with the client’s aspirations and ensuring the brand lived and breathed through every touchpoint of the customer experience.
Impact
BRASH was also tasked with developing the look and feel of the brand including three stunning coffee table books that reflect the lifestyle and individual property specifications, and in partnership with London architecture firm JaK Studio, the creation of a marketing suite that will enable prospective buyers to experience a taste of life in one of its most luxurious
residential quarters.
