Insight
RSI has been positioned as an extension of the 5* unique Red Sea hospitality offer; luxurious through a private jet experience for every passenger, sustainable through pioneering sector-leading solutions for a fully carbon-neutral airport, integrated by embedding RSI as part of the total hospitality product and seamless in its smart, fast and free of procedural pains at check in and arrival.
Idea
Working with the renowned architect firm Foster & Partners as well as brand engagement experts, Brash created a brand that supports the architectural design inspired by the desert, the oasis and the sea. The brandmark reflects the 5 pods, delivering an integrated experience of carefree and sustainable travel. Each touch point in the journey has been carefully considered to deliver the desired message through both people and place.
Impact
RSI is set to disrupt the sector and become the benchmark for carefree and enjoyable travel predicted to handle 1 million passengers annually by 2030. leveraging our Red Sea’s giga ultra-luxury destination brand ‘Amaala’, launched in 2018. The project pays tribute to our continuous commitment to PIF and the Red Sea Global Masterplan.
