5 Minutes with John Brash

24 November, 2021

Transform sat down with Brash’s founder and CEO, John Brash, to discuss the future of destination branding, and how luxury place-making in the Middle East differs from Europe.

“With new concepts constantly challenging established brands, innovation is key within the industry to continuously inspire and create different and authentic experiences to ensure customer satisfaction. With consumer expectations at a high and only set to increase post-pandemic, people want to spend their time wisely, partaking with unique, credible experiences. Experience has become the most important factor in hospitality and place branding over the last decade. With social media increasingly becoming a way for brands to develop their clientele reach and exposure, it is about elevating post-worthy experiences, cultivating curiosity among other consumers and creating a ‘social buzz’.”

Click here read the full interview.

#future #branding #MiddleEast #placemaking #Europe #destination

Related Articles

Designing and devising the world’s first city built for Play

Designing and devising the world’s first city built for Play

On the 7th of December Qiddiya announced its brand transformation and invited the world to ‘PLAY LIFE’. The new brand is based on a deep-rooted belief in the powers of play, supported by profound research....

View more +

Landing another iconic brand; the Red Sea International Airport

Landing another iconic brand; the Red Sea International Airport

With the first touch-down on 21 September, KSA has delivered another proof-point for its vision 2030; The Red Sea International Airport. Part of the Red Sea Global Masterplan, it will act as the new gateway...

View more +

Catrion launch

Catrion launch

At Brash we are immensely proud to announce the launch of CATRION, the re-brand of Saudi Airlines Catering Company. Beyond marking a significant milestone in the company’s 40-year legacy, the CATRION brand will act as...

View more +