Another exciting moment for KSA’s Public Investment Fund and Brash at the prestigious Monaco Yacht Show 2019!
Following our successful launch of the ultra-premium leisure destination brand ‘Amaala’ last year, we curated an immersive and truly magnetic guest experience for their VIP Signing Ceremony this year.
Leveraging our work on the brand’s vision, positioning and purpose – we developed a distinctive customer journey and carefully considered each touch point – before, during and after the event. The result; an impressive, highly engaging and rewarding experience which – true to its purpose – even lead to a partnership agreement with the Prince Albert II of Monaco Foundation, the Centre Scientifique de Monaco and Oceanographic Institute. Amaala, a coral set to prevail!