A few words from our founder and CEO, John Brash, about the iconic project which got us to where we are today:
Today marks the 12th anniversary of the Burj Khalifa – a pivotal project that we were privileged to work on when we were just a start-up company, and which helped propel us to where we are today.
The Burj Khalifa was never about real estate. It was about creating a legendary new signpost for the Middle East, and global benchmark for design and innovation which was evocative of a greater vision for the region – one fuelled with optimism and aspiration.
It’s rare to have all the stars aligned around one common purpose, with the developers, a world class design and development team and an outstanding sales and marketing team all working seamlessly together, with a shared commitment to perfection in execution. Thank you Emaar for letting Brash be part of the story which saw ‘history rising’ with the Burj Khalifa.
#burjkhalifa #destinationbranding #placemaking
