Catrion launch

06 October, 2023

At Brash we are immensely proud to announce the launch of CATRION, the re-brand of Saudi Airlines Catering Company. Beyond marking a significant milestone in the company’s 40-year legacy, the CATRION brand will act as a catalyst for business diversification and accelerated growth in the Services industry.

The new brand signals to the world an ambition and readiness to expand the company’s tire-less commitment to innovation, excellence, quality and attention to detail, well beyond its core competencies in aviation. CATRION will be feeding the Kingdom’s vision 2030 by delivering best of class customer service across new growth industries, to include retail, hospitality, healthcare and transport.

Ignited by the motto ‘committed to care’, the brand mark symbolizes the essence and key service principles, with each solid circle representing one of the core values. The name CATRION took its inspiration from its catering roots which remains at the core of the business. ON was added, derived from ‘onward’ to denote progression and the trajectory nature of the company. To signify clarity, simplicity and trust, we decided to preserve the colour blue, albeit lighter and fresher in tone.

Working with SACC, we have – with great admiration and pleasure – witnessed a company united and determined on a mission to turn its unmatchable expertise and capabilities into a unique global services brand that will do the Kingdom proud. We’re looking forward to its first servings!

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