A significant milestone for Deira Enrichment Project, as five of the 20 districts in Phase One open to the public this summer. Working with Investment Corporation of Dubai, we proactively repositioned this scheme away from normal ‘development’ concepts, innovatively reframing it as a programme of enrichment for one of Dubai’s oldest districts, and a celebration of Deira’s role in the past, present and future of the city. Great to see progress forging ahead: Phase One covers 55.7 hectares, and features shops, offices and residential apartments.
