Globalisation & Business: Trends & Growth Opportunities in the GCC

18 January, 2022

Wondering about 2022 trends in the Gulf? Listen to our Founder and CEO John Brash who recently spoke with Oxford Business Group about globalisation and businesses along with challenges and economic growth opportunities around the Gulf.

John notes the impressive tempo at which GCC markets are implementing their economic advancement strategies, putting tech-led solutions at the heart of their master plans while also discussing the ability of Gulf countries to establish themselves as tourist destinations.

“The entire region is a whole new market for tourism… It’s untouched and that’s what’s really exciting.”

Click here to watch the full vidcast.

Related Articles

Brash opens a Saudi Arabia Office

Brash opens a Saudi Arabia Office

We’re proud to announce our continued expansion in the Kingdom of Saudi Arabia with the appointment of Mou’nes Chilibi as Regional Director, strengthening our ambition to become the leading end-to-end destination brand and communications consultancy...

View more +

Dubai Police Re-Brand: the most trusted Police brand

Dubai Police Re-Brand: the most trusted Police brand

Following its rebrand by Brash, Dubai Police has just been named the world’s strongest police brand. Brand Finance’s renowned metric assessed the organisation as worthy of a AAA+ rating, a 9.2 out of 10 score,...

View more +

Roger Gray: MEA Brand Strategist of the Year – Transform Awards MENA 2025.

Roger Gray: MEA Brand Strategist of the Year – Transform Awards MENA 2025.

A huge congratulations to Roger Gray, named MEA Brand Strategist of the Year at the Transform Awards MENA 2025. With over a decade at Brash and countless awards under his belt, Roger continues to set...

View more +