Wondering about 2022 trends in the Gulf? Listen to our Founder and CEO John Brash who recently spoke with Oxford Business Group about globalisation and businesses along with challenges and economic growth opportunities around the Gulf.
John notes the impressive tempo at which GCC markets are implementing their economic advancement strategies, putting tech-led solutions at the heart of their master plans while also discussing the ability of Gulf countries to establish themselves as tourist destinations.
“The entire region is a whole new market for tourism… It’s untouched and that’s what’s really exciting.”
Click here to watch the full vidcast.