We are excited to announce our newest project, New Murabba, the world’s largest modern downtown. The New Murabba project will be built around the concept of sustainability, with green areas and walking and cycling paths that will promote healthy, active lifestyles and community activities.
New Murabba Development Company (NMDC) will develop the project and build The Mukaab, an exceptional iconic landmark featuring the latest innovative technologies. The design of the The Mukaab includes first-of-its-kind facilities and will be one of the largest built structures in the world. It will encompass a tower atop a spiral base, and a structure featuring 2 million sqm of floor space that will be a premium hospitality destination with a multitude of retail, cultural and tourist attractions, along with residential and hotel units, commercial spaces, and recreational facilities.
Both the Brash London and Brash Dubai team are proud to have been involved in this project from the very beginning, working on the brand strategy, brand name, brand identity, and guidelines; for both New Murabba and The Mukaab. Our aim was to capture the essence of the project, creating a brand identity that reflects its vision and modern Najdi architectural style of The Mukaab.
We are thrilled to have been a part of this monumental project and look forward to seeing it come to fruition. We believe that the New Murabba project will offer a unique living, working and entertainment experience within a 15-minute walking radius, and we are excited to see the positive impact it will have on the local community.
We would like to extend our thanks to the New Murabba Development Company and PIF for the opportunity to be a part of this historic project. We look forward to continuing the work on this project.