Populous’ spherical music venue gets go ahead to be built in London

08 April, 2022

London’s cityscape is about to change with the building of the 90-metre MSG Sphere music and esports arena near the Olympic Park.

The way the world is going, a more digital focused venue will be welcome, purpose built to immerse the audience in the event. The world is moving into a new age in favour of the youth – especially following COVID-19. This type of project is aligned with their expectations, where experiences take priority over possessions.

From a placemaking angle, the MSG Sphere could be seen as an extension to the modernisation of the Stratford area that is focused on appealing to the younger generation. The immersive venue would become an iconic development with time, that will attract not only tourists, but local residents too.

Click here to read the full article at dezeen.

Related Articles

Designing and devising the world’s first city built for Play

Designing and devising the world’s first city built for Play

On the 7th of December Qiddiya announced its brand transformation and invited the world to ‘PLAY LIFE’. The new brand is based on a deep-rooted belief in the powers of play, supported by profound research....

View more +

Landing another iconic brand; the Red Sea International Airport

Landing another iconic brand; the Red Sea International Airport

With the first touch-down on 21 September, KSA has delivered another proof-point for its vision 2030; The Red Sea International Airport. Part of the Red Sea Global Masterplan, it will act as the new gateway...

View more +

Catrion launch

Catrion launch

At Brash we are immensely proud to announce the launch of CATRION, the re-brand of Saudi Airlines Catering Company. Beyond marking a significant milestone in the company’s 40-year legacy, the CATRION brand will act as...

View more +