Al Maryah Island
The place in the region to work, live and play. Where families can enjoy a great day out and experience a multitude of experiences
As the city’s new Central Business District, Al Maryah represents the creation of business, entertainment, and leisure. A small city within a city, positioned as a lifestyle destination for Abu Dhabi’s Global Market with commercial, residential, medical healthcare, retail and entertainment, F&B and hospitality services. A small ecosystem that is seamlessly connected physically and digitally, to ensure a complete and compelling experience for its nationals, its local residents, its tenants and visitors alike.
Client
Mubadala
Location
Abu Dhabi, UAE
The challenge for Brash was to create a brand that encompassed the many facets of the island, ensuring it could truly live up to the 24/7 vision. Maryah Island has pushed its financial focus to the forefront of the brand, as ‘A thriving community build on world’s newest International Financial Centre’. It’s a catalyst to create a great sense of place where work (business), living (residential) and play (retail and family entertainment)are at the core.
Since its brand reveal and the launch of its first freight vision in 2012, Al Maryah Island now has a compelling lifestyle brand for the best and newest financial centre in the Region. It helped the audience to also connect emotionally with Al Maryah Island and improve credibility, recognition and ownership.