Ensuring a higher quality of life and platform for growth on Anatolian side of Istanbul
Emaar has approached Brash yet again to collaborate on their new project in Turkey. We were tasked to create a new lifestyle destination in Istanbul. By way of bringing on board expert master-planners and architects redefining the optimal integrated living experience in Istanbul helping build the image and destination of Istanbul’s Asian-side supported by the Chairman and Emaar’s 2010 vision and Istanbul Municipality.
Brash worked on the master strategy , identity and sales center. Originating from the word Boulevard – the name is a tribute to the world’s luxury boulevards. The typographic language concept is that of a meeting point and shows how one thing can meet another in this development. Lifestyle, Retail, Apartments and the Tower all make up this meeting point, a convergence of the energy for the people of this new hub within Istanbul.
Emaar Square Boulevardi is Istanbuls most luxurious mixed-use project. Boulevardi have been building 1000 luxury homes , luxury five star hotel, leisure facilities, offices and shopping mall.