Combining a powerful ‘sense of belonging’ with an aura of prestige
Embassy Group wanted to evoke ‘a sense of belonging’ for their newest mixed-use development, comprising a Four Seasons Hotel, Private Residences, ofﬁces and retail.
To bring this ambition to life, we proposed theming the brand around the idea of ‘crafted lifestyles’.
Using this foundation, we positioned the brand to represent an individual world of luxury, serenity, services and privacy, tailored to a customer’s every need.
Our narrative for Embassy One explored an idea inherent in the name: one of a kind. Our storytelling painted this as place to escape and lose yourself in the intimacy of your private home, yet also enjoy buzzing social interactions at the hotel, or savour the latest retail destinations.
Our brand identity is simple and effortless, a modern and fresh approach to create elegance and impact. The visual language is a combination of rich imagery and intricate patterns. We also created a versatile design system to express everything the brand offers – work, play, socialising, relaxation – in a distinct and sophisticated manner.
Our powerful solution for Embassy One not only delivered strong commercial success for this project, it led to a long-term and ongoing partnership with Embassy Group.