Building a brand for a vibrant and desirable community.
Typically, developments lack soul. They lack personality. They lack heart. Greenland wanted to change all that. The objective was to depict Greenland as able to build a vibrant and desirable community for the whole area – one unlike any other, offering lifestyle, culture, conviviality, connectivity and much more.
Brash created NBH, giving NW Sydney its own heartbeat. A heartbeat which pulsates to a rhythm all of its own… One driven by a unique character, and a dynamic interconnectivity with the rest of the big city. From the moment you arrive – and picture yourself taking your place at the heart of this characterful, connected and close-knit community – you’ll feel your pulse start to race. Any other development will – quite simply – feel like it lacks a heart. It’s only here that can you feel the heartbeat.
By breaking out of this mold and ensuring that their development becomes a community with energy and character, we delivered a real differentiation to potential buyers and residents. Greenland continues to grow its presence in the Australian market, cementing its position as only doing the very best developments and being a key partner in bringing UrbanGrowth’s vision to life.