Ooredoo
Ooredoo turned to Brash for help in managing its brand in light of its recent acquisitions, to help create and install a consistent, powerful brand image across new markets and the B2B segment.
With 17 operations in the Middle East and Asia, telecommunications giant Ooredoo knows a thing or two about global growth. But this booming company needed a master brand that could grow along with it. That’s where Brash came in.
Client
Ooredoo
Location
Qatar
We started with a brand audit, looking at Ooredoo’s existing brand strategy and assets, as well as metrics and benchmarks in the Telco sector. We used this as the basis for identifying gaps generating points of action, determining that the strategy and brand assets on the group level needed improvement to better support and guide operating companies in local markets. We created a brand migration plan for Ooredoo to ease the transition to its new size and scope. We also developed a series of identity and style guidelines based on the existing mono-brand-approach. This allowed us to explore the visual implications of the multi-tiered brand across all possible touchpoints of the customer journey.
A year later, our ongoing brand counseling empowers the Ooredoo team to keep up with the rate of change in the market. The new brand is positioned for consistency and impact on a global level, engaging customers and employees in line with the brand idea, Human Growth.