Qiddiya is, by any definition, world’s most iconic project. And we at Brash are beyond proud and excited to be part of this extraordinary journey that is promising to transform lives and change societies. By putting Play at the centre of our lives, Qiddiya will enable the world to better connect, create, learn, perform, escape and thrive – leading to more fulfilling lives. Qiddiya City, a world-class destination ‘in the making’, will act as the ultimate proof of concept.
Joining forces with some of the world’s best agencies, Brash has been tasked to develop the right strategies and assets to bring the brand to life. A process and journey that started in June 2023 and that will continuously grow into new initiatives and exciting ventures.
Qiddiya is dynamic and transformative – we couldn’t possibly capture it all in one case study. But we have stories to share. Stories that that will start to unveil the magnitude of the vision and our role within.
