TECOM group, a provider of technology tools, resources and infrastructure asked Brash to help position the company as a sector developer to attract and maintain the country’s best talent.
Technology and capital are essential to innovation. By creating the most favourable environment for success—including the right infrastructure, tools and resources—Tecom will attract and retain the brightest and best talent from around the world, transforming Dubai into a leading global hub for innovation.
In our competitive global economy, organisational effectiveness is critical. To achieve increased by developing sustainable infrastructures we support and stimulate key economic sectors, job creation, and business community support. Tecom is seeding the right environment to promote, nurture and empower talent across various industries.
Our strategically-led brand positioned TECOM as a champion of Dubai’s pioneering spirit. By carefully considering Dubai’s vision, we successfully channeled TECOM’s identity into a lasting brand, which will continue to flourish long after the government’s goals have been reached.