The Oberoi Hotel
Creating the winning opportunity to deliver a memorable experience by truly understanding its customer needs - and their journey.
The 5 Star Oberoi Hotel in Dubai recognized it needed to become more experience led to compete in a market where luxury is the norm and where customers are seeking new experiences every day.
Client
Oberoi Hotels
Location
Dubai, UAE
Rather than rebranding the hotel, Brash carefully considered customer needs against the assets of the brand and across the customer journey. Our insights helped us define where the biggest potential for impact and improvement could be delivered. An opportunity to stimulate more senses…
2 distinct dining propositions have given life to new experiences; ‘Vinesse’, positioned as the central spectacle of the hotel; the epicenter of energy and vibrancy, reflecting mastery and adventure across every touch point. Vinesse is balanced with a more relaxed dining offer branded ‘Aquario’, located at the beachside where the experience is built around connectivity, with a more poised energy.