When Yas Links wanted the brand experience to match the golf experience, we enabled them to transcend its local origins – allowing it to swiftly become the ‘Best Golf Course in the Middle East’.
Aldar wanted to transform the way golf is played in the region. Designed by Kyle Philips, they wanted to create a championship course that attracts the golf connoisseur who appreciates luxury, privacy, and tradition and also establish a reputation for being one of the best golf courses regionally and internationally.
Through our m2i process, we based the brand and its identity on the big idea ‘The purest challenge’ which reflected the challenge of playing on a links course, a place where you are always challenged by the nature and the elements. Where noble heritage could combine with stunning surroundings to enrich both the game and senses in a truly unique environment.
Our identity and positioning has led to Yas Links Abu Dhabi being named one of ‘The World’s Top City Golf Clubs’ by CNN Travel, ranked one of the world’s top 25 courses by Golf Digest amongst other accolades.