- Brand Strategy
- Visual Identity
- Motion Identity
- Digital Experience
- Brand Experience
- Sonic Identity
- Brand Activation
- Brand Campaign
- Verbal Identity
London's most desirable residence
The vision for Mayfair’s most exclusive residential development was to create London’s most luxurious and unique properties.
Mayfair, London’s most prestigious area, has long attracted the world’s elite. When businessman John Caudwell spotted a 1950s car park amidst the grandeur, he saw an opportunity to build London’s grandest residences. After acquiring the site through Caudwell, his development company, he curated a world-class team to bring this vision to life.
The vision for Mayfair’s most exclusive residential development was to create London’s most expensive and unique properties, reimagined by top global talents like architect Robert A. M. Stern and designer JP Molyneaux. Together with Caudwell, we developed the core brand concept: ‘The Finest Forever.’
1 Mayfair exudes excellence and exclusivity, with grand penthouses, apartments, and townhouses priced at £10,000/sq.ft., alongside luxury amenities like a spa, pool, gym, and library. Its Portland stone façade preserves Mayfair's heritage, while setting a new global standard for super-prime property. We are proud to partner with Caudwell on this landmark project.
