ENOC
Inspiring New Energy

International

From a local oil and gas player to a global operator, covering the entire energy value chain - touching the lives of people in so many ways - ENOC had to be repositioned as the lifeblood of the region, enabling innovation throughout. Brash created an emotional connection with the brand for consumers to understand its true value.

INSIGHT

With an ambition to play a global and credible role in innovation and seeking recognition for its significant role in the rise of the Emirates, Dubai’s National Oil Company needed to make visible to its stakeholders, its role, its value and future purpose.

IDEA

The brand idea and launch campaign ‘The Power of More’ has consolidated and strengthened the brand – its derived clarity and trust has contributed to greater ownership of innovation, allowing more aggressive sector diversification, including IT, Retail and Aviation.

IMPACT

Brash evolved the brand and produced a campaign that made visible where and how ENOC touches lives which led to a greater appreciation of its value, resulting in an opportunity to credibly diversify and grow the business' portfolio.

This evolution included humanizing the brand identity by making it more approachable and crafting an emotionally driven brand video.