Brand Strategy, Brand Identity, Film…


From an oil business to a valued provider of energy, fuelling a community


With an ambition to play a global and credible role in innovation and seeking recognition for its significant role in the rise of the Emirates, Dubai’s National Oil Company needed to make visible to its stakeholders, its role, its value and future purpose.


The brand idea and launch campaign ‘The Power of More’ has consolidated and strengthened the brand – its derived clarity and trust has contributed to greater ownership of innovation, allowing more aggressive sector diversification, including IT, Retail and Aviation.


Brash evolved the brand and produced a campaign that made visible where and how ENOC touches lives which led to a greater appreciation of its value, resulting in an opportunity to credibly diversify and grow the business' portfolio.

This evolution included humanizing the brand identity by making it more approachable and crafting an emotionally driven brand video.