Trimoo’s purpose is to innovate experiences. Brash was asked to help define what innovation means to us and how a brand can help deliver.
By challenging the entertainment market through Brash’s original perspective, Trimoo are a pioneer through imagined experiences.
If they can think it, they can create it. Always focused on customer experiences, they will be a leading provider of exceptional and unique entertainment experiences that inspire joy and delight, and – above all – enrich lives. Creating an innovation brand with a broad offering from gaming spaces to edutainment, within all areas of technology in multiple business sectors.
Not merely just entertainment for entertainments sake, Trimoo’s experiences tell stories, awaken new interests and above all; create lasting impressions on those who experience them. They seek to take breaths away, to delightfully captivate and ultimately invoke joy and wonder.
It all comes down to inspiring those their products touch, by impacting their lives in exciting, positive and enriching ways. Brash created the brand idea ‘Boundless Enrichment’. Boundless demonstrated their mindset and commitment to pushing the boundaries of innovation and imagination.
The design system uses different graphic elements to create a diverse and everchanging brand through digital and print.
Brash developed a brand based on the inherent principles that apply to all of Trimoo’s products.
It therefore represents the overarching values that sit across all, and now will act as an umbrella brand that can credibly filter down. It all started with a unique perspective and limitless ambition to pioneer the way people experience the world.