With Mayfair firmly re-established as a residential area, and Marylebone consistently delivering market-beating growth, developers and investors are eagerly seeking central London’s next prime location. So far in 2016, Fitzrovia looks like the place to watch, with all signs pointing up, from Michelin-starred restaurants and gallery openings to a Crossrail station at Tottenham Court Road.
A new development, 19 Bolsover Street, is riding the crest of this wave, revitalising its surroundings with some of the most sophisticated residential accommodation seen in the area to date. Working with the developer and their agent, Knight Frank, Brash developed a brand that brings to life a creative 24-hour neighbourhood and the energy of its transformation.