18 November, 2021
Qiddiya partnered with BRASH on a campaign for its sponsorship of the Esports World Cup 2025 in Riyadh. The challenge was to create a presence that resonated with both the global esports community and the...
We’re proud to announce our continued expansion in the Kingdom of Saudi Arabia with the appointment of Mou’nes Chilibi as Regional Director, strengthening our ambition to become the leading end-to-end destination brand and communications consultancy...
Following its rebrand by Brash, Dubai Police has just been named the world’s strongest police brand. Brand Finance’s renowned metric assessed the organisation as worthy of a AAA+ rating, a 9.2 out of 10 score,...
Following a few years of uncertainty, The Dubai Air Show is back with a bang! It is great to see how strongly these events are bouncing back, particularly in the MENA region where the aviation industry has historically flourished. Our Client Advisor Sara Jabbari and Head of Strategy Roger Misun-Gray attended, providing their insights:
“Exhibitors and attendees were truly global, with strands from all over 150 countries – reflecting a return of confidence in the aviation sector as there are already announcements about Emirates signing a $1bn deal with Boeing. It was exciting to see the growth in new products and how the evolution of technologies are being put to use, whilst a focus on the partnership between ALC and Airbus creating a sustainability fund highlights the importance of ESG initiatives. Of course, it is always a pleasure meeting with clients as well as the wider Saudi organisation, gaining their perspective and ideas on the show.”
#sustainability #dubai #aviation #events #growth #boeing #strategy