A Middle Eastern adaptation of the iconic Ritz Carlton
When Ritz-Carlton chose Amman, Jordan as the location for its inaugural branded residence, we were approached by their regional partner Al Eqbal Development to elevate the brand story, appeal and look.
Whilst the Middle East is often associated with glamour and glitz, our strategy took a more nuanced approach to reflect the quiet pride and sense of excellence that the property represents for contemporary Amman. Through sophisticated messaging and creative materials, The Ritz-Carlton is embedded in the region’s fabric, whilst maintaining a global identity.
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