Last week, we had the privilege of attending a dynamic workshop in the stunning setting of Marina di Pisa, bringing together a multidisciplinary team of international experts to shape the future of the Villa Rondini Destination project.
Amid the packed agenda of market analyses, brand positioning, and development strategies, we also witnessed something truly special. An ancient fishing technique that has stood the test of time is still practiced along the River Arno, with its roots tracing back over 800 years to Kochi, India. The sight of towering wooden structures and nets being lowered with precision felt timeless, a powerful reminder of how traditions can travel across continents, adapt, and become deeply woven into a destination’s identity and charm.
The exact same method is still used in Kochi today, with equipment that dates back centuries. We saw this firsthand in September 2014 while working on the Kerala Blasters and the Kochi Metro. Now, 11 years later, on a different continent, we find ourselves witnessing the same extraordinary practice, an enduring symbol of cultural exchange and heritage.
This is what true authenticity looks like. It is about going beyond the surface, understanding the roots, and getting under the skin of a place, its people, and its brand.
