What is the best approach to enhance a place’s data strategy?

25 February, 2022

Our Global Head of Strategy, Roger Misun-Gray, discusses the importance and value of data to encourage residents to participate in your data eco-system.

“The more a brand starts to actively help its residents and engage with them through its own face, the more those residents are likely to participate in a data strategy. By opting into providing data, acting on it, and feeling part of a true digital environment and community, the investment would then pay back in the lorn-term.”

To read the full article in CityNationPlace, click here.

 

 

Related Articles

Brash opens a Saudi Arabia Office

Brash opens a Saudi Arabia Office

We’re proud to announce our continued expansion in the Kingdom of Saudi Arabia with the appointment of Mou’nes Chilibi as Regional Director, strengthening our ambition to become the leading end-to-end destination brand and communications consultancy...

View more +

Dubai Police Re-Brand: the most trusted Police brand

Dubai Police Re-Brand: the most trusted Police brand

Following its rebrand by Brash, Dubai Police has just been named the world’s strongest police brand. Brand Finance’s renowned metric assessed the organisation as worthy of a AAA+ rating, a 9.2 out of 10 score,...

View more +

Roger Gray: MEA Brand Strategist of the Year – Transform Awards MENA 2025.

Roger Gray: MEA Brand Strategist of the Year – Transform Awards MENA 2025.

A huge congratulations to Roger Gray, named MEA Brand Strategist of the Year at the Transform Awards MENA 2025. With over a decade at Brash and countless awards under his belt, Roger continues to set...

View more +