What is the relationship between a destination and an iconic building? 

19 January, 2022

Our CEO and Founder, John Brash, discusses what it takes to create an iconic building in City Nation Place: “Creating an icon, the goal is to be a disruptor and go places that no one else dares, grabbing global attention through dynamic strategies and headlining tactics.”

From storytelling principles to building a sense of community, read the full article here:

#placemaking #icondesign #storytelling #building

Related Articles

Brash Monaco attends MIPIM Cannes

Brash Monaco attends MIPIM Cannes

MIPIM is all about the connections. Being on the ground during the event really highlighted how invaluable face-to-face interactions are. It’s the people you meet and the conversations you have that truly make these events...

View more +

Villa Rondini Destination Re-Branding Project

Villa Rondini Destination Re-Branding Project

Last week, we had the privilege of attending a dynamic workshop in the stunning setting of Marina di Pisa, bringing together a multidisciplinary team of international experts to shape the future of the Villa Rondini...

View more +

Brash Masterclass at IULM Milan with John Brash

Brash Masterclass at IULM Milan with John Brash

This year, BRASH has been invited to lecture at the esteemed IULM in Milan, as part of the University Master Programme in International Tourism and Hospitality. It’s a great opportunity to share our expertise in...

View more +