Writing a great brief leads to a richer partnership. Here’s what you could be missing.

23 May, 2022

Guillaume (Gee-um) Froome Cocken, Head of Business Development at Brash, comments on how to write a great brief, leading to a richer partnership, in City Nation Place.

“You don’t need to have ‘solved’ the problem – working collaboratively with a partner to identify the best approach to your challenge can open doors you’ve not considered.”

To find out more about writing a great brief, read the full article in the link: https://lnkd.in/e8eSCPM9

#placemaking #briefing #clientrelationships

Related Articles

Designing and devising the world’s first city built for Play

Designing and devising the world’s first city built for Play

On the 7th of December Qiddiya announced its brand transformation and invited the world to ‘PLAY LIFE’. The new brand is based on a deep-rooted belief in the powers of play, supported by profound research....

View more +

Landing another iconic brand; the Red Sea International Airport

Landing another iconic brand; the Red Sea International Airport

With the first touch-down on 21 September, KSA has delivered another proof-point for its vision 2030; The Red Sea International Airport. Part of the Red Sea Global Masterplan, it will act as the new gateway...

View more +

Catrion launch

Catrion launch

At Brash we are immensely proud to announce the launch of CATRION, the re-brand of Saudi Airlines Catering Company. Beyond marking a significant milestone in the company’s 40-year legacy, the CATRION brand will act as...

View more +