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Writing a great brief leads to a richer partnership. Here’s what you could be missing.

Guillaume (Gee-um) Froome Cocken, Head of Business Development at Brash, comments on how to write a great brief, leading to a richer partnership, in City Nation Place.

“You don’t need to have ‘solved’ the problem – working collaboratively with a partner to identify the best approach to your challenge can open doors you’ve not considered.”

To find out more about writing a great brief, read the full article in the link:

#placemaking #briefing #clientrelationships