Journal: Blog

A collection of thoughts, expertise and insights from the Brash team.

Burj Azizi Branding Strategy

Burj Azizi Branding Strategy

Azizi Developments has officially launched sales for Burj Azizi, the world’s second-tallest tower, a landmark that cements the Azizi family’s independent identity within the UAE. Brash is proud to have partnered with the Azizi family...

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Tulah Clinical Wellness Sanctuary Re-Brand

Tulah Clinical Wellness Sanctuary Re-Brand

Tulah has officially opened its doors as the world’s first clinical wellness sanctuary, seamlessly integrating ancient practices like Ayurveda and Yoga with modern science. Brash proud to have contributed to the development of the brand...

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Brash shortlisted for The Transform Awards MEA

Brash shortlisted for The Transform Awards MEA

We are thrilled to share that Brash has been shortlisted in 6 Categories for Transform Awards Mea 2025 Qiddiya: Best Brand Architecture Solution New Murabba: Best Place Brand Best Visual Identity from the Property, Construction...

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Brash is delighted to announce the launch of EYWA Dubai by R•Evolution.

Brash is delighted to announce the launch of EYWA Dubai by R•Evolution.

Tonight we were invited to attend the launch of one our our distinctive brands–EYWA Dubai. Brash developed the brand positioning and design system for R•Evolution Real Estate Developers. EYWA is centred around a unique proposition–‘Wild...

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La Vie, Muscat – A Brand Strategy Success Story

La Vie, Muscat – A Brand Strategy Success Story

At Brash, we are proud to have worked on the La Vie project in Muscat, Oman. We were tasked with developing the brand strategy, brand name, brand identity, creative, and brand guidelines for this hospitality...

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Design Leaders with Designerati

Design Leaders with Designerati

John featured in this weeks designerati, in a Q&A, sharing his experience, insight and vision of both the current and future business role for design and creativity today. Read below of John’s thoughts, from the creative characteristics a...

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Creative Pool | #GettingToKnow Q&A

Creative Pool | #GettingToKnow Q&A

John features this week in Creative Pool in the #GettingToKnow Q&A series. Here John gives an insight into his path into the industry, his creative inspirations and some of the challenges he’s faced along the...

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First Residential Super Yacht

First Residential Super Yacht

33,500 tonnes and 728 feet is what it takes to float the first residential superyacht, housing 39 luxury apartments! Certainly a great opportunity for those seeking to invest wisely! Enjoying a new, exclusive experience, which...

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Oxford Circus piazzas – meeting a demand that already exists

Oxford Circus piazzas – meeting a demand that already exists

The redesign of #OxfordCircus and the introduction of pedestrian piazzas is a welcome change to this area. It already has the advantage that many tourists assume it’s a ‘must visit’ location, so it attracts the...

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The Ritz-Carlton Residences, Amman

The Ritz-Carlton Residences, Amman

A Middle Eastern adaptation of the iconic Ritz Carlton When Ritz-Carlton chose Amman, Jordan as the location for its inaugural branded residence, we were approached by their regional partner Al Eqbal Development to elevate the brand...

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University of Sharjah

University of Sharjah

When the University of Sharjah approached Brash to modernise their brand identity, we knew we would need to create “a brand that is bold and inclusive – attracting the very best young talent,” says Gary...

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The year is 2025. How has place branding evolved?

The year is 2025. How has place branding evolved?

“The year is 2025 and we envision more countries incorporating ESG in their approach to place branding. We hope for sustainability to be at the forefront of developers’ minds as we realise a circular economy...

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