Journal: Featured

A collection of thoughts, expertise and insights from the Brash team.

Burj Azizi Branding Strategy

Burj Azizi Branding Strategy

Azizi Developments has officially launched sales for Burj Azizi, the world’s second-tallest tower, a landmark that cements the Azizi family’s independent identity within the UAE. Brash is proud to have partnered with the Azizi family...

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Tulah Clinical Wellness Sanctuary Re-Brand

Tulah Clinical Wellness Sanctuary Re-Brand

Tulah has officially opened its doors as the world’s first clinical wellness sanctuary, seamlessly integrating ancient practices like Ayurveda and Yoga with modern science. Brash proud to have contributed to the development of the brand...

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Brash shortlisted for The Transform Awards MEA

Brash shortlisted for The Transform Awards MEA

We are thrilled to share that Brash has been shortlisted in 6 Categories for Transform Awards Mea 2025 Qiddiya: Best Brand Architecture Solution New Murabba: Best Place Brand Best Visual Identity from the Property, Construction...

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Another globally iconic building brand launch – Zayed International Airport

Another globally iconic building brand launch – Zayed International Airport

Zayed International Airport marks a significant milestone in the architectural landscape of Abu Dhabi, and – for Brash – another globally iconic building brand launch. Showcasing a stunning design by renowned architects Kohn Pedersen Fox,...

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A deliberate shift from property development to lifestyle

A deliberate shift from property development to lifestyle

In 2014 Brash created and launched Ellington as Dubai’s new and most promising design-led property developer brand. Since, it has made every effort to establish its niche position in the market, attracting many awards and...

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Brash is delighted to announce the launch of EYWA Dubai by R•Evolution.

Brash is delighted to announce the launch of EYWA Dubai by R•Evolution.

Tonight we were invited to attend the launch of one our our distinctive brands–EYWA Dubai. Brash developed the brand positioning and design system for R•Evolution Real Estate Developers. EYWA is centred around a unique proposition–‘Wild...

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Introducing New Murabba: Branding the World’s Largest Downtown

Introducing New Murabba: Branding the World’s Largest Downtown

We are excited to announce our newest project, New Murabba, the world’s largest modern downtown. The New Murabba project will be built around the concept of sustainability, with green areas and walking and cycling paths...

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La Vie, Muscat – A Brand Strategy Success Story

La Vie, Muscat – A Brand Strategy Success Story

At Brash, we are proud to have worked on the La Vie project in Muscat, Oman. We were tasked with developing the brand strategy, brand name, brand identity, creative, and brand guidelines for this hospitality...

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Burj Khalifa’s 12th Anniversary

Burj Khalifa’s 12th Anniversary

A few words from our founder and CEO, John Brash, about the iconic project which got us to where we are today: Today marks the 12th anniversary of the Burj Khalifa – a pivotal project that...

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