Branding News & Insights

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MIPIM 2022

This year's MIPIM event highlighted emerging trends in real estate over the next year, ESG principles regarding investments and all things metaverse. There is no doubt that following the pandemic, we have all had to rethink the way we live, so it was great to see the real estate industry come together to drive change on their core values. Looking at livability, sustainability, resilience and affordability as well as discussing new trends such as the metaverse and how real estate could fit into this world, was really enlightening.

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Burj Khalifa’s 12th Anniversary

A few words from our founder and CEO, John Brash, about the iconic project which got us to where we are today:

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5 Minutes with John Brash

Transform sat down with Brash’s founder and CEO, John Brash, to discuss the future of destination branding, and how luxury place-making in the Middle East differs from Europe.

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