This year's MIPIM event highlighted emerging trends in real estate over the next year, ESG principles regarding investments and all things metaverse. There is no doubt that following the pandemic, we have all had to rethink the way we live, so it was great to see the real estate industry come together to drive change on their core values. Looking at livability, sustainability, resilience and affordability as well as discussing new trends such as the metaverse and how real estate could fit into this world, was really enlightening.
This year’s MIPIM event highlighted emerging trends in real estate over the next year, ESG principles regarding investments and all things metaverse. There is no doubt that following the pandemic, we have all had to rethink the way we live, so it was great to see the real estate industry come together to drive change on their core values. Looking at livability, sustainability, resilience and affordability as well as discussing new trends such as the metaverse and how real estate could fit into this world, was really enlightening.
Insightful talks took place in Cannes last week from City Council speakers to government representatives, with a key focus on emerging trends over the next year. It is evident that the value of wellness amenities is essential in elevating the appeal of a development, as they increasingly dominate the wishlist of super-prime buyers. Branding such developments means much more than just these amenities, it is about articulating the emotional value they bring and connecting them to today’s key lifestyle themes such as; well-being, health, happiness, to create credible, creative and compelling places to live.
Another key trend that was discussed during the event was sustainability. To many developers, it has become just a checklist and something to mention in a brand. It is vital that clients look at features to conserve energy and cut carbon emissions, something that we are pushing our clients to go beyond this in order to really grasp the full context of a sustainable world. We are helping developers become part of this conversation to truly leverage sustainability, and speak to people’s needs, desires and dreams. A lot of valuable insights came out of the MIPIM conference, allowing us to further understand how to push the boundaries of sustainability branding in the real estate market. #realestate#development#wellness#brand#sustainability#mipim2022
A few words from our founder and CEO, John Brash, about the iconic project which got us to where we are today:
A few words from our founder and CEO, John Brash, about the iconic project which got us to where we are today:
Today marks the 12th anniversary of the Burj Khalifa – a pivotal project that we were privileged to work on when we were just a start-up company, and which helped propel us to where we are today.
The Burj Khalifa was never about real estate. It was about creating a legendary new signpost for the Middle East, and global benchmark for design and innovation which was evocative of a greater vision for the region – one fuelled with optimism and aspiration.
It’s rare to have all the stars aligned around one common purpose, with the developers, a world class design and development team and an outstanding sales and marketing team all working seamlessly together, with a shared commitment to perfection in execution. Thank you Emaar for letting Brash be part of the story which saw ‘history rising’ with the Burj Khalifa.
Transform sat down with Brash’s founder and CEO, John Brash, to discuss the future of destination branding, and how luxury place-making in the Middle East differs from Europe.
Transform sat down with Brash’s founder and CEO, John Brash, to discuss the future of destination branding, and how luxury place-making in the Middle East differs from Europe.
“With new concepts constantly challenging established brands, innovation is key within the industry to continuously inspire and create different and authentic experiences to ensure customer satisfaction. With consumer expectations at a high and only set to increase post-pandemic, people want to spend their time wisely, partaking with unique, credible experiences. Experience has become the most important factor in hospitality and place branding over the last decade. With social media increasingly becoming a way for brands to develop their clientele reach and exposure, it is about elevating post-worthy experiences, cultivating curiosity among other consumers and creating a ‘social buzz’.”
