Blog / News & Insight

RED SEA COLLECTION & AMAALA – DISCOVER THE WORLD’S LAST HIDDEN NATURAL TREASURE

We have just launched ultra-luxury destination brand ‘Amaala’ and the ‘Red Sea Collection’, the label brand for premium destinations and experiences at the Monaco Yacht Show. Private Investment Firm, the main investment arm of KSA, asked us to put a unique destination on the jet-setter map, offering ultra-luxury experiences that focus on integrated wellness, healthy living and meditation. Located at the striking and untouched nature reserve at the north eastern side of the Red Sea, the Red Sea Collection combines unmatched luxury with superlative levels of service, all set in total harmony with pristine coral reefs, vibrant marine life and captivating mountain landscape. Inspired by the nurturing, feeding and protecting characteristics of the coral reef, we positioned the label brand as a powerful symbol of vitality, expressed currently through an exhibition booth and online portal as part of the desired customer journey.

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Blog / News & Insight

DUBAI POLICE RECEIVES RECOGNITION FROM SUPERBRANDS

At its 14th annual event in June 2018, Superbrands recognised Dubai Police for exceeding the standards set in it's brand mission. Major General Mohammad Saeed Al Marri, assistant commander for Society Happiness & Equipments, received the special recognition.

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