Nestled in the heart of Westminster with an illustrious past, this exclusive building holds more stories than could ever be told. So when it came to transforming one of the world’s most historic addresses into a boutique five-star destination, we knew the rebirth had to be extraordinary.
An 1820s Grade II listed building with Edwardian and Victorian architecture, Great Scotland Yard is London’s most high-end hotel. Offering 92,000 sq. ft of guest rooms, restaurants, a library, meeting rooms and an adjoining townhouse, it’s the capital city’s ultimate symbol of hospitality.
Steeped in history, the building served as the residences for visiting Kings of Scotland during the Tudor period, the British Army recruitment Office for WW1 and WW2, and, most famously, the first dedicated space for the Metropolitan Police Detective Department. So when Abu Dhabi-based Indian developer Lulu Group approached us to drive the brand experience and reposition Great Scotland Yard as a destination, we jumped at the chance.
Working closely with the developers and architects from start to finish, our aim was to create a flagship offering: an unmatched experience for every guest that represented the site’s rich past and modern significance.
From the hotel’s name and identity through to the overall guest experience, our concept of ‘unlocking London’s secret’ was woven into every element of the brand, leveraging the stories of the building’s provenance and individualism to add distinction and depth.
Using a canvas of stories to balance past perceptions with current five-star hospitality, this one-off development revives history while redefining a sense of place to deliver a landmark destination anchored in one of the world’s most popular tourism locations.