Located in the heart of Mayfair at London’s most exclusive address, 1 Mayfair is a world-class residential development by luxury development company, Caudwell. Superseding luxury, 1 Mayfair delivers a one-of-a-kind experience that’s rich in craft and provenance – a legacy that will not able to be built like this again in Westminster and becoming a listed building of the future.
Mayfair has always been London’s most prestigious residential area. Enviably located with the ambience of a village within a city, the world’s elite have always been drawn here. So when businessman and philanthropist John Caudwell was presented with a 1950s car park sitting out of place among the splendour, he saw an opportunity to realise a compelling dream: to build the grandest and most valuable residences London had ever seen.
After acquiring the site through his corporate development company Caudwell, John began curating a world-class team to bring this landmark to life.
Much like the exclusivity Mayfair represents, the vision was to create the most expensive and unique residential development in the whole of London. This involved having the greatest visionaries reimagine the grandest styles into a quintessentially British expression. Caudwell knew they needed to assemble the best of the best.
Alongside New York based architects Robert A M Stern, who’s vision for 1 Mayfair was realising a building that both honours and re-interprets 400 year architectural traditions. We worked with Caudwell to develop a core brand concept that encapsulated their ambitions. We called it ‘The Finest Forever’.