A jewel in the making, Marina Di Ventimiglia is an exclusive destination set to redefine Italy’s Liguria region. Comprising a host of high-end lifestyle amenities, this Italian Riviera revival combines cultural abundance and natural beauty with modern conveniences and comforts.
Marina Di Ventimiglia is the latest development from Marina Development Corporation (MDC). As one of the globe’s best-performing private equity groups, MDC’s core aim is to create socially conscious and sustainable destinations that elevate local communities and attract international tourism; all while regenerating otherwise forgotten pockets of the Mediterranean.
Since 2018, we have worked in close collaboration with MDC. On the one hand, we’ve helped shape and evolve their company’s overall ambitions. On the other, we’ve helped bring their vision into being by building ultra-premium brand experiences for developments that revive Riviera living.
For this project, we worked with MDC to breathe life into Marina Di Ventimiglia. Overlooking the new marina operated by Ports de Monaco on the Western Ligurian Riviera, Marina Di Ventimiglia aims to regenerate the local area while creating an ultra-premium destination for international visitors.
Presenting a rare opportunity for us to ideate a mixed-use destination and experience in a crowded yet bland market, our role was to create a name, positioning and identity for this destination. Aware that other Riviera ports had established appeals developed organically over time, the brand we created – Borgo del Forte, Marina San Giuseppe – positioned the destination as a new chapter in the region’s story: a fresh take on ‘Riviera Living’ that delivers a curated, considered and complete experience underpinned by provenance and heritage.
Anchored by a high-end residential and hotel facility, the project also includes transforming the city’s Piazza Del Costituente into a centre for culinary excellence. While the creation of Borgo del Forte Campus with its international school, accommodation, sports facilities and events space contribute to the area’s overall regeneration. This combination of multiple experiences grounded by strong and relevant pillars (wellness, culture, leisure, arts and philanthropy), creates a hugely desirable journey and experience: one that ultra-high net worth individuals looking for a ‘second home’ lifestyle want to be a part of.
From brand ideation and creative expression right through to strategic approach and execution, our long-term collaborative partnership with MDC has shown them how to bring their ideas into reality.
As well as fully realising their initial destination vision through the Borgo del Forte brand, we hope to continue supporting MDC as they uplevel local communities and create future legacies by combining prime real estate, hospitality, wellness and lifestyle offerings.