Branding News & Insights

Blog / News & Insight

Writing a great brief leads to a richer partnership. Here’s what you could be missing.

Guillaume (Gee-um) Froome Cocken, Head of Business Development at Brash, comments on how to write a great brief, leading to a richer partnership, in City Nation Place.

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Populous’ spherical music venue gets go ahead to be built in London

London’s cityscape is about to change with the building of the 90-metre MSG Sphere music and esports arena near the Olympic Park.

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Museum of the Future

One month ago, the innovative and futuristic Museum Of The Future opened its doors in Dubai. The expansive exhibition reimagines the future and asks us to open up to new possibilities.

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7 Areas of Place Branding You Might Be Overlooking

Do you think certain areas of place branding are usually overlooked?

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Brash Asks #1: Michèle Dabaghian

We are delighted to be kicking off a new series called “Brash Asks”, where each month we sit down with a different expert within our network to discuss emerging trends, share insights and deliver interesting content.

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What is the best approach to enhance a place’s data strategy?

Our Global Head of Strategy, Roger Misun-Gray, discusses the importance and value of data to encourage residents to participate in your data eco-system.

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Yiti

We are delighted to reveal our recent partnership with Yiti, one of the largest urban developments in the Oman Sultanate. Brash was selected as the global branding partner to provide cultural insights and deliver on Oman's Vision 2040 programme.

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What is the relationship between a destination and an iconic building? 

Our CEO and Founder, John Brash, discusses what it takes to create an iconic building in City Nation Place: “Creating an icon, the goal is to be a disruptor and go places that no one else dares, grabbing global attention through dynamic strategies and headlining tactics.”

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Globalisation & Business: Trends & Growth Opportunities in the GCC

Wondering about 2022 trends in the Gulf? Listen to our Founder and CEO John Brash who recently spoke with Oxford Business Group about globalisation and businesses along with challenges and economic growth opportunities around the Gulf.

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University of Sharjah

When the University of Sharjah approached Brash to modernise their brand identity, we knew we would need to create "a brand that is bold and inclusive – attracting the very best young talent,” says Gary O'Kelly our Creative Director. The University has a brilliant heritage history that had to be conveyed through its new identity, so we were considerate of every minor detail - we decided to make a brandmark that symbolises the University’s connection to the students first and foremost, and with the introduction of blue and teal as signature colours we aimed to signify trust, reliability and clarity.

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