A collection of thoughts, expertise and insights from the Brash team.

What is the best approach to enhance a place’s data strategy?

What is the best approach to enhance a place’s data strategy?

Our Global Head of Strategy, Roger Misun-Gray, discusses the importance and value of data to encourage residents to participate in your data eco-system. “The more a brand starts to actively help its residents and engage...

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Yiti

Yiti

We are delighted to reveal our recent partnership with Yiti, one of the largest urban developments in the Oman Sultanate. Brash was selected as the global branding partner to provide cultural insights and deliver on...

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What is the relationship between a destination and an iconic building? 

What is the relationship between a destination and an iconic building? 

Our CEO and Founder, John Brash, discusses what it takes to create an iconic building in City Nation Place: “Creating an icon, the goal is to be a disruptor and go places that no one else dares,...

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Globalisation & Business: Trends & Growth Opportunities in the GCC

Globalisation & Business: Trends & Growth Opportunities in the GCC

Wondering about 2022 trends in the Gulf? Listen to our Founder and CEO John Brash who recently spoke with Oxford Business Group about globalisation and businesses along with challenges and economic growth opportunities around the Gulf. John notes the impressive...

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Industry Leadership

Industry Leadership

John featured this week in Industry Leaders in a Q&A discussing a range of personal and industry topics including his wish for all Creatives to be able to travel as part of their career and why, as leaders, it’s...

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UAE celebrates its first International Day of Future

UAE celebrates its first International Day of Future

This year the UAE celebrates its first International Day of Future, endorsed by UNESCO. #WorldFutureDay, which will take place every year on Dec 2nd, aims to raise awareness about the importance of developing a ‘future mindset’, something we...

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5 Minutes with John Brash

5 Minutes with John Brash

Transform sat down with Brash’s founder and CEO, John Brash, to discuss the future of destination branding, and how luxury place-making in the Middle East differs from Europe. “With new concepts constantly challenging established brands,...

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The Dubai Air Show

The Dubai Air Show

Following a few years of uncertainty, The Dubai Air Show is back with a bang! It is great to see how strongly these events are bouncing back, particularly in the MENA region where the aviation...

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Brash Asks #1: Michèle Dabaghian

Brash Asks #1: Michèle Dabaghian

We are delighted to be kicking off a new series called “Brash Asks”, where each month we sit down with a different expert within our network to discuss emerging trends, share insights and deliver interesting...

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7 Areas of Place Branding You Might Be Overlooking

7 Areas of Place Branding You Might Be Overlooking

Do you think certain areas of place branding are usually overlooked? Gary O’Kelly, our Head of Creative shared his thoughts with City Nation Place on failing to bring the brand to life within the community. “You need...

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Museum of the Future

Museum of the Future

One month ago, the innovative and futuristic Museum Of The Future opened its doors in Dubai. The expansive exhibition reimagines the future and asks us to open up to new possibilities. Nick Bateman, part of our Creative...

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MIPIM 2022

MIPIM 2022

This year’s MIPIM event highlighted emerging trends in real estate over the next year, ESG principles regarding investments and all things metaverse. There is no doubt that following the pandemic, we have all had to...

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