Brash Asks #1: Michèle Dabaghian
We are delighted to be kicking off a new series called “Brash Asks”, where each month we sit down with a different expert within our network to discuss emerging trends, share insights and deliver interesting...
7 Areas of Place Branding You Might Be Overlooking
Do you think certain areas of place branding are usually overlooked? Gary O’Kelly, our Head of Creative shared his thoughts with City Nation Place on failing to bring the brand to life within the community. “You need...
Museum of the Future
One month ago, the innovative and futuristic Museum Of The Future opened its doors in Dubai. The expansive exhibition reimagines the future and asks us to open up to new possibilities. Nick Bateman, part of our Creative...
MIPIM 2022
This year’s MIPIM event highlighted emerging trends in real estate over the next year, ESG principles regarding investments and all things metaverse. There is no doubt that following the pandemic, we have all had to...
Populous’ spherical music venue gets go ahead to be built in London
London’s cityscape is about to change with the building of the 90-metre MSG Sphere music and esports arena near the Olympic Park. The way the world is going, a more digital focused venue will be...
Writing a great brief leads to a richer partnership. Here’s what you could be missing.
Guillaume (Gee-um) Froome Cocken, Head of Business Development at Brash, comments on how to write a great brief, leading to a richer partnership, in City Nation Place. “You don’t need to have ‘solved’ the problem –...
A thought on reviving London’s King’s Cross tech hub
John featured this week in Design & Build Review, looking into the future of tech real estate in London and the emergence of the ‘destination office’. Read below Luke Christou’s latest piece looking into the future of...
RED SEA COLLECTION & AMAALA – DISCOVER THE WORLD’S LAST HIDDEN NATURAL TREASURE
We have just launched ultra-luxury destination brand ‘Amaala’ and the ‘Red Sea Collection’, the label brand for premium destinations and experiences at the Monaco Yacht Show. Private Investment Firm, the main investment arm of KSA,...
TONINO LAMBORGHINI RESIDENCES – BRINGING BOLD ITALIAN STYLE TO DUBAI LIVING
In a market with an endless supply of residential property offers, Brash Brands was tasked with creating break-through appeal for a new type of development. Built by Oriental Pearls, Tonino Lamborghini Residences offers a unique...
ANOTHER PROOFPOINT FOR DUBAI’S PIONEERING SPIRIT; ONE ZA’ABEEL
A new destination characterized and unified through world’s largest cantilever; The Link. Beyond its breathtaking and unrivaled 360 views of the city, it houses an iconic mixed-use luxury lifestyle community strategically positioned between the old...
Dubai Police: honouring a vision, even in a crisis
For many brands, Covid-19 has meant fundamentally changing who they are. For some, however, these challenging times are actually demonstrating the long-term robustness of their brand vision. That it’s fit for purpose, even now. In...
La Dolce Vita Redefined
When one of the world’s best-performing private equity groups came to us with a vision for a world-class integrated residential and wellness destination, we were able to help on two fronts. Firstly, we developed the...