Industry Leadership
John featured this week in Industry Leaders in a Q&A discussing a range of personal and industry topics including his wish for all Creatives to be able to travel as part of their career and why, as leaders, it’s...
UAE celebrates its first International Day of Future
This year the UAE celebrates its first International Day of Future, endorsed by UNESCO. #WorldFutureDay, which will take place every year on Dec 2nd, aims to raise awareness about the importance of developing a ‘future mindset’, something we...
5 Minutes with John Brash
Transform sat down with Brash’s founder and CEO, John Brash, to discuss the future of destination branding, and how luxury place-making in the Middle East differs from Europe. “With new concepts constantly challenging established brands,...
The Dubai Air Show
Following a few years of uncertainty, The Dubai Air Show is back with a bang! It is great to see how strongly these events are bouncing back, particularly in the MENA region where the aviation...
Brash Asks #1: Michèle Dabaghian
We are delighted to be kicking off a new series called “Brash Asks”, where each month we sit down with a different expert within our network to discuss emerging trends, share insights and deliver interesting...
7 Areas of Place Branding You Might Be Overlooking
Do you think certain areas of place branding are usually overlooked? Gary O’Kelly, our Head of Creative shared his thoughts with City Nation Place on failing to bring the brand to life within the community. “You need...
Museum of the Future
One month ago, the innovative and futuristic Museum Of The Future opened its doors in Dubai. The expansive exhibition reimagines the future and asks us to open up to new possibilities. Nick Bateman, part of our Creative...
MIPIM 2022
This year’s MIPIM event highlighted emerging trends in real estate over the next year, ESG principles regarding investments and all things metaverse. There is no doubt that following the pandemic, we have all had to...
Populous’ spherical music venue gets go ahead to be built in London
London’s cityscape is about to change with the building of the 90-metre MSG Sphere music and esports arena near the Olympic Park. The way the world is going, a more digital focused venue will be...
Writing a great brief leads to a richer partnership. Here’s what you could be missing.
Guillaume (Gee-um) Froome Cocken, Head of Business Development at Brash, comments on how to write a great brief, leading to a richer partnership, in City Nation Place. “You don’t need to have ‘solved’ the problem –...
A thought on reviving London’s King’s Cross tech hub
John featured this week in Design & Build Review, looking into the future of tech real estate in London and the emergence of the ‘destination office’. Read below Luke Christou’s latest piece looking into the future of...
RED SEA COLLECTION & AMAALA – DISCOVER THE WORLD’S LAST HIDDEN NATURAL TREASURE
We have just launched ultra-luxury destination brand ‘Amaala’ and the ‘Red Sea Collection’, the label brand for premium destinations and experiences at the Monaco Yacht Show. Private Investment Firm, the main investment arm of KSA,...