A Middle Eastern adaptation of the iconic Ritz Carlton When Ritz-Carlton chose Amman, Jordan as the location for its inaugural branded residence, we were approached by their regional partner Al Eqbal Development to elevate the brand...
When the University of Sharjah approached Brash to modernise their brand identity, we knew we would need to create “a brand that is bold and inclusive – attracting the very best young talent,” says Gary...
“The year is 2025 and we envision more countries incorporating ESG in their approach to place branding. We hope for sustainability to be at the forefront of developers’ minds as we realise a circular economy...
Our Global Head of Strategy, Roger Misun-Gray, discusses the importance and value of data to encourage residents to participate in your data eco-system. “The more a brand starts to actively help its residents and engage...
We are delighted to reveal our recent partnership with Yiti, one of the largest urban developments in the Oman Sultanate. Brash was selected as the global branding partner to provide cultural insights and deliver on...
Our CEO and Founder, John Brash, discusses what it takes to create an iconic building in City Nation Place: “Creating an icon, the goal is to be a disruptor and go places that no one else dares,...
Wondering about 2022 trends in the Gulf? Listen to our Founder and CEO John Brash who recently spoke with Oxford Business Group about globalisation and businesses along with challenges and economic growth opportunities around the Gulf. John notes the impressive...
John featured this week in Industry Leaders in a Q&A discussing a range of personal and industry topics including his wish for all Creatives to be able to travel as part of their career and why, as leaders, it’s...
This year the UAE celebrates its first International Day of Future, endorsed by UNESCO. #WorldFutureDay, which will take place every year on Dec 2nd, aims to raise awareness about the importance of developing a ‘future mindset’, something we...
Transform sat down with Brash’s founder and CEO, John Brash, to discuss the future of destination branding, and how luxury place-making in the Middle East differs from Europe. “With new concepts constantly challenging established brands,...
Following a few years of uncertainty, The Dubai Air Show is back with a bang! It is great to see how strongly these events are bouncing back, particularly in the MENA region where the aviation...
We are delighted to be kicking off a new series called “Brash Asks”, where each month we sit down with a different expert within our network to discuss emerging trends, share insights and deliver interesting...